Shifting health management focus from medical provider to patients
This is Imagine Global Care's Healthcare Unit's vision. How can we develop services to support health-conscious individuals to live active and fulfilling lives? Answer: By giving them more control and options for their own healthcare. We can provide the unique services necessary to support these needs and this lifestyle.
"From my recent health check-up, I learned that I have a liver problem ... Could you introduce me to a reliable doctor?"
"How can I stop smoking?"
You want to consult about your health with a professional, but going to the hospital to see a doctor is too inconvenient.
You need help finding the right hospital and doctor - not any kind of doctor - but one you can fully trust. This is not so easy when you're concerned about your health.
When you are ready to take an independent action to stay healthy,"Health Concierge" is there to provide you with the appropriate advice, as well as medically reliable resources.
Not only do we provide this service for apartment residents but also for private companies and local communities. We will place health concierges in local pharmacies to support public health. Our service will function as "On-site Health Consultation Centers." Our ultimate goal is to support communities where people live happy healthy lifestyles. We currently operate over 1500 pharmacies in Japan. We will continue to expand our "health concierge" service throughout the world.
For example, researching the motives for a patient who consulted their doctor for advice on smoking cessation may give us valuable information to be applied to our future marketing. We will consider the motives for smoking cessation by asking questions such as "Why did you choose this specific drug from the countless supplements available?"
By using our patient database, it is possible to investigate our targeted market in-depth. It is possible to create analytical reports and databases from these investigations. It is an ideal medium to obtain on-the-spot data and see first-hand how medical supplies are being sold.
It is important for consumers to have professional, accurate and clearly understandable information about medicine when applying DTC marketing. Is it easy to understand? Is it interesting? These points are vital to enhancing promotion.
In these terms, DTC promotion at pharmacies is very effective. For instance, it is possible for pharmacists to hand out pamphlets, directly, to the appropriate patient considering his/her personal needs. In the packages offered by pharmacists we will include the medicine's product information. Product information is written on the back of highly reliable documents such as "pharmaceutical information distribution documents"; thusly, it will reach target groups who are sensitive to those issues. Then, consumers have the opportunity to read it repeatedly. We will continue to develop diverse ways to be a "touch point" between pharmaceutical companies and consumers.
Below is an example of our product development process:
When presenting natural immunology substances to larvae, one can observe muscles contraction. This was discovered at Tokyo University's Kansui Laboratory. This attracted much attention, including "Journal of Biological Chemistry" a magazine world-known in the Bio-chemical field. Human and Larvae show similar medical responses so they are useful for medical testing. (This was also discovered by Doctor Kansui). Aookying this knowledge, we tested several products and found that, broccoli adopted material was the most effective on agaricus and fucoidan, compounds well known for strengthening the immune system.
What is more surprising is that this also affectrd on human white blood cells. Thus Brolico was developed! We have developed methods for concentrating the broccoli effect 10 times and obtained international patent under Tokyo University Graduate School, and our company, as well as Genome Medical, Doctor Kansui's related company.
As you can see, we are a fresh face in the Medical and Health supplier field. Our new laboratory has just opened in this year. We are starting a new page in history!
We plan to establish a foundation in which we can provide for the many needs of the healthcare industry, such as analytical reports of resources/products, along with development and investigation.
We will continue working to develop, produce, and distribute products to the numerous health-conscious people of the world.